# step 1
Set up your own idea: who am I aiming to help?
You saw a problem and want to fix it. Do you have an idea of where to start, but are you still unsure if your idea works? Let us help you!
Let us guide you through some basic, simplified assessment questions adapted to the social entrepreneurship scene and then give you a SMART and SMARTER toolbox for your individual use!
Grab a pen and a scrap of paper, and let’s do this!
First of all, define the problem you would like to address. Highlight every aspect that motivates you when dealing with that problem. How is it personal, how is it important to you or your community?
Now take it further: what is your idea to fill the gap or amend the problem?
Once you have stated your problem and written down your initial solution, there are many things to think about. For example:
What is your sector? Who is your target audience? Who are your competitors? Have you a market advantage? Who is your team?
These are just some steps of this Guide. Continue to read and discover each one of them! For the moment, congratulate yourself, as you have just assessed and formalised your social enterprise idea!
Scary, isn’t it?
Let’s go on… Take a look at the table below and think of the keywords listed. Is your idea SMART or even SMARTER?
These are some of the basic tools for idea-assessment. They help you to get to know your idea better, as well as help you explain your vision to others!
First step to making an idea a reality is to know it well enough to be able to investigate all its shades and aspects.